Public health branding : applying marketing for social change
Evans, W D
Public health branding : applying marketing for social change - Oxford Oxford University Press 2008
This book examines theory and best practices of branding and its application in public health programs. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a critical objective for the field.
0199237131 9780199237135 (pbk.)
Public health branding : applying marketing for social change - Oxford Oxford University Press 2008
This book examines theory and best practices of branding and its application in public health programs. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a critical objective for the field.
0199237131 9780199237135 (pbk.)
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