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Health and the rhetoric of medicine

Segal, Judy.

Health and the rhetoric of medicine [E-Book] - Pbk. ed. - Carbondale : Southern Illinois University Press, 2008, 2005. - 1 online resource (x, 217 pages)

Includes bibliographical references (pages 187-209) and index.

A kairology of biomedicine -- Patient audience: the rhetorical construction of the migraineur -- The epideictic rhetoric of pathography -- Hypochondria as a rhetorical disorder -- A rhetoric of death and dying -- Values, metaphors, and health policy -- The problem of patient "noncompliance" : paternalism, expertise, and the ethos of the physician -- Conclusion: The usefulness of a rhetoric of medicine.

Assessing rhetorical principles of contemporary health issues Hypochondriacs are vulnerable to media hype, anorexics are susceptible to public scrutiny, and migraine sufferers are tainted with the history of the "migraine personality," maintains rhetorical theorist Judy Z. Segal. All are influenced by the power of persuasion. Health and the Rhetoric of Medicine explores persistent health conditions that resist conventional medical solutions. Using a range of rhetorical principles, Segal analyzes how patients and their illnesses.

9781441619457 1441619453


Medicine--Language.
Rhetoric.
Authorship.
Persuasion (Psychology)
Semantics.
Medicine--Slang.
Authorship
Persuasive Communication
Semantics

2006 B-734 WZ 345 / S454h 2005