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Magic words : (Record no. 105279)

MARC details
000 -LEADER
fixed length control field 01959nam a2200157 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240924b2023 |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780063204935
100 ## - MAIN ENTRY--PERSONAL NAME
Personal author Berger, Jonah
245 ## - TITLE STATEMENT
Title Magic words :
Subtitle what to say to get your way
260 ## - PUBLICATION INFORMATION
Place of publication New York, NY :
Publisher HarperCollins,
Date 2023
300 ## - PHYSICAL DESCRIPTION
Physical description viii, 245p
520 ## - ABSTRACT
Abstract Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.<br/><br/>But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?<br/><br/>In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.<br/><br/>Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.<br/><br/>This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
650 #4 - SUBJECT HEADINGS
Subject term Communication
9 (RLIN) 5681
650 ## - SUBJECT HEADINGS
Subject term Persuasion (psychology)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not Suppress in OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Wessex     CEME Library (NELFT) CEME Library (NELFT) Shelves 24/09/2024 17.73   WX224 NE14713 15/11/2024 17.73 24/09/2024 Book