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Health service public relations (Record no. 79667)

MARC details
000 -LEADER
fixed length control field 01567cam a2200205 4500
001 - CONTROL NUMBER
control field 1857750284
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060710t1995 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1857750284
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Silver, R. (ed)
245 #0 - TITLE STATEMENT
Title Health service public relations
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Oxford
Name of publisher, distributor, etc. Radcliffe Medical Press
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent 190; ill.; BookFind
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Public relations for planned communication; communicating with the ""big three"" audience groups; patients and the media; codes of practice; writing to be read; products, events and programmes; choosing the specialist; research and evaluation.Public relations for planned communication; communicating with the ""big three"" audience groups; patients and the media; codes of practice; writing to be read; products, events and programmes; choosing the specialist; research and evaluation.
520 ## - SUMMARY, ETC.
Summary, etc. Paperback
520 ## - SUMMARY, ETC.
Summary, etc. The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element HEALTH FACILITY ADMINISTRATORS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element PUBLIC RELATIONS
9 (RLIN) 7625
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Newcomb Library at Homerton Healthcare Newcomb Library at Homerton Healthcare Shelves 10/07/2006   WX 419 SIL 10051 29/09/2022 29/09/2022 Book
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