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Behavioral economics and public health

Contributor(s):

Publication details: New York ; Oxford : Oxford University Press, c2016Description: xiii, 367 pISBN:

9780199398331

Other title:

Behavioural economics and public health

Subject(s):

Summary: Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
Book	CEME Library (NELFT) Shelves	W100 (Browse shelf(Opens below))	Available		NE10453
Book	South London and Maudsley Trust Library Shelves	WA 100 BEH (Browse shelf(Opens below))	Available		022367

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Previous	W100 The health practitioner's guide to climate change: diagnosis and cure	W100 Donaldsons' essential public health /	W100 Donaldsons' essential public health /	W100 Behavioral economics and public health	W100 Problem-based learning for health improvement /	W100 Oxford textbook of global public health : volume 2 : the methods of public health	W100 Change and development in specialist public health practice	Next

Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices?

Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.

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