Essential guide to marketing planning

By:

Burk Wood, Marian

Publication details: Harlow : Prentice-Hall, 2007Description: xviv, 268pISBN:

9780273713234 (pbk.)

Other title:

Marian Burk Wood's essential guide to marketing planning

Subject(s):

NLM classification:

HF 800

Contents:

1. Introduction to marketing planning ; 2. Analysing the current situation ; 3. Analysing customers and markets ; 4. Planning segmentation, targeting and positioning ; 5. Planning direction, objectives and strategy ; 6. Planning for products and brands ; 7. Planning for pricing ; 8. Planning for channels and logistics ; 9. Planning for integrated marketing communication ; 10. Supporting the marketing mix ; 11. Planning to measure performance ; 12. Controlling marketing and implementation ; Appendix: sample marketing plan

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
Book	South London and Maudsley Trust Library Shelves	HF 800 BUR (Browse shelf(Opens below))	Available		022640

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Previous	HF 660 POL Public management reform :	HF 755 FIN Financial management for public, health and not-for-profit organizations	HF 800 AND Social marketing in the 21st century /	HF 800 BUR Essential guide to marketing planning	HF 800 FOS Effective writing skills for public relations /	HF 800 HAS Social marketing : why should the devil have all the best tunes? /	HF 800 HEN Public relations : a practical guide to the basics /	Next

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