Marketing plans : how to prepare them, how to use them

By:

McDonald, Malcolm

Publication details: Oxford : Butterworth-Heinemann, 2009Edition: 6th edDescription: xvii, 675pISBN:

9780750683869 (pbk.)

Subject(s):

NLM classification:

HF 800

Contents:

1. Understanding the marketing process ; 2. The marketing planning process: 1 the main steps ; 3. The marketing planning process: 2 removing the myths ; 4. Completing the market audit: 1 the customer and market audit ; 5. Completing the marketing audit: 2 the product audit ; 6. Setting marketing objectives and strategies ; 7. The communication plan: 1 the advertising and sales promotion plans ; 8. The communication plan: 2 the sales plan ; 9. The pricing plan ; 10. The distribution plan and customer service plan ; 11. Marketing information, forecasting and organising for market planning ; 12. Implementation issues in marketing planning ; 13. A step-by-step marketing planning system ; Appendices

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
Book	Newham Library (Barts Health) Shelves	W 546 MCD (Browse shelf(Opens below))	Available		N03129
Book	South London and Maudsley Trust Library Shelves	HF 800 MCD (Browse shelf(Opens below))	Available		022648

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