Image from Google Jackets

Engaging your community through active strategic marketing : a practical guide for librarians and information professionals

By:

Kendrick, T

Publication details: London : Facet, 2021ISBN:

1783303832
9781783303830

Subject(s):

Summary: This is a comprehensive resource that provides an overview of best practice strategic marketing for libraries and information services. Contents include: strategic marketing planning, understanding users and potential users, identifying value and grouping users for marketing activity, crafting messages, identifying effective marketing channels, digital marketing, evaluating the response to marketing activity.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
Book	CEME Library (NELFT) Shelves	Z 220 (Browse shelf(Opens below))	Available		NE14226

This is a comprehensive resource that provides an overview of best practice strategic marketing for libraries and information services. Contents include: strategic marketing planning, understanding users and potential users, identifying value and grouping users for marketing activity, crafting messages, identifying effective marketing channels, digital marketing, evaluating the response to marketing activity.

There are no comments on this title.

to post a comment.

Storage	Name	Value	Expiration	Description
Cookie	CGISESSID	Session ID	Until logout or end of session	Session cookie
Cookie	KohaOpacLanguage	Language code	3 years	Stores the language the user selected, so the online catalog will appear in that same language the next time it is visited.
Cookie	form_serialized form_serialized_limits	Search terms and limits	End of session or when the advanced search page is accessed again.	jQuery cookie. Stores search terms and limits of the last advanced search. Set when an advanced search is submitted.
Cookie	search_path_code	ads (fewer) or exs (more)	End of session or when the advanced search page is accessed again.	jQuery cookie. Related to serialized_form* cookies. Stores if the advanced search form was used with 'More options' or 'Fewer options'.
Cookie	num_paragraph	Count of search options added	End of session or when the advanced search page is accessed again.	jQuery cookie. Used to store the number of created options when user selects 'More options' in advanced search to increase search boxes.
Cookie	bib_list	List of record IDs (biblionumbers) separated by /	End of session or until the cart is emptied.	Stores cart contents in the online catalog. Set when records are added to the cart for the first time.