TY  - BOOK
AU  - Evans, W D
AU  - Hastings, G
TI  - Public health branding : applying marketing for social change
SN  - 0199237131
PY  - 2008///
CY  - Oxford
PB  - Oxford University Press
N2  - This book examines theory and best practices of branding and its application in public health programs. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a critical objective for the field
ER  -