TY  - BOOK
AU  - Kendrick, T
TI  - Engaging your community through active strategic marketing: a practical guide for librarians and information professionals
SN  - 1783303832
PY  - 2021///
CY  - London
PB  - Facet
KW  - Library use promotion
KW  - Marketing
N2  - This is a comprehensive resource that provides an overview of best practice strategic marketing for libraries and information services. Contents include: strategic marketing planning, understanding users and potential users, identifying value and grouping users for marketing activity, crafting messages, identifying effective marketing channels, digital marketing, evaluating the response to marketing activity
ER  -