TY  - BOOK
AU  - Agarwal, P
TI  - Sway: unravelling unconscious bias
SN  - 1472971353
PY  - 2020///
CY  - London
PB  - Bloomsbury Sigma
N2  - This book looks at the way our implicit or unintentional biases affect the way we communicate and perceive the world and how they affect our decision making. The author asks questions including: do the roots of prejudice lie in the evolutionary past?; what happens in our brains when our biases are activated; how has bias affected technology?; if we don't know about it are we really responsible for it? can we ever get rid of unconscious bias completely?
ER  -