TY  - BOOK
AU  - Cheng, Hong (ed)
AU  - Kotler, Philip (ed)
AU  - Lee, Nancy (ed)
TI  - Social marketing for public health : global trends and success stories
SN  - 0763757977
PY  - 2011///
CY  - Sudbury, MA
PB  - Jones & Bartlett
N2  - This explores the concepts and techniques that have made social marketing a success across a range of health issues. Contents include: reducing tobacco use in the United States of America; increasing physical activity in Canada; reducing tuberculosis in Peru; increasing school-meal up-take in England; preventing obesity in Italy; establishing healthy drinking culture in Sweden; reducing malaria in Nigeria; increasing use of contraception in the former Soviet Republic of Kazakhstan; reducing drink driving road deaths in Australia
ER  -