Essentials of marketing

By:

Brassington, F

Contributor(s):

Pettitt, S

Publication details: Harlow, Essex : Pearson Education, 2013Edition: 3rdDescription: xvi, 608pISBN:

9780273727644

Subject(s):

Contents:

Text includes: Marketing dynamics; The European marketing environment; Buyer behaviour; Segmenting markets; Marketing information and research; Product; Price; Place; Marketing strategy and planning; Services and non-profit marketing.

Summary: This 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, it is a no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
Book	Whipps Cross Library (Barts Health) Shelves	W 546 BRA (Browse shelf(Opens below))	Available		XBT06954

This 'essentials' text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, it is a no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.

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