000			01650 a2200205 4500
008			160304b2016 xxu||||| |||| 00| 0 eng d
020			_a9780199398331
245	0		_aBehavioral economics and public health
246			_aBehavioural economics and public health
260			_aNew York ; _aOxford : _bOxford University Press, _cc2016
300			_axiii, 367 p.
520			_aBehavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.
650			_aPublic health
650			_aBehavioural theory _917084
650			_aHealth promotion
650			_aHealth behaviour _917114
700	1		_aRoberto, Christiana A _eeditor
700	1		_aKawachi, Ichiro _eeditor
942			_n0
999			_c30690 _d30690