000			01140cam a2200205 4500
001			0763757977
008			110818t2011 xxu||||| |||| 00| 0 eng d
020			_a0763757977
020			_a9780763757977 (pbk.)
100			_aCheng, Hong (ed)
245		0	_aSocial marketing for public health : global trends and success stories
260			_aSudbury, MA _bJones & Bartlett _c2011
300			_axxv, 422 p. : ill. ; 23 cm. (pbk)
520			_aThis explores the concepts and techniques that have made social marketing a success across a range of health issues. Contents include: reducing tobacco use in the United States of America; increasing physical activity in Canada; reducing tuberculosis in Peru; increasing school-meal up-take in England; preventing obesity in Italy; establishing healthy drinking culture in Sweden; reducing malaria in Nigeria; increasing use of contraception in the former Soviet Republic of Kazakhstan; reducing drink driving road deaths in Australia.
690			_aHealth Promotion
690			_aPublic Health
690			_aSocial Marketing _913566
700			_aKotler, Philip (ed)
700			_aLee, Nancy (ed)
999			_c56507 _d56507