000 01015cam a2200157 4500
001 WHIT27573
008 120401t2019 xxu||||| |||| 00| 0 eng d
020 _a9780008276973
080 _aPN 145 STO
100 _aStorr, Will
245 _aThe science of storytelling
260 _aLondon
_c2019
500 _aMonograph
500 _a297p. : 20cm.
520 _a<p style="margin: 0cm 0cm 8pt;"><span style="line-height: 107%; font-family: "Arial",sans-serif; font-size: 9pt;">There have been many attempts to understand what makes a good story – but few have used a scientific approach. In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.</span></p>  
999 _c74619
_d74619