000			01567cam a2200205 4500
001			1857750284
008			060710t1995 xxu||||| |||| 00| 0 eng d
020			_a1857750284
100			_aSilver, R. (ed)
245		0	_aHealth service public relations
250			_a2nd
260			_aOxford _bRadcliffe Medical Press _c1995
300			_a190; ill.; BookFind
505			_aPublic relations for planned communication; communicating with the ""big three"" audience groups; patients and the media; codes of practice; writing to be read; products, events and programmes; choosing the specialist; research and evaluation.Public relations for planned communication; communicating with the ""big three"" audience groups; patients and the media; codes of practice; writing to be read; products, events and programmes; choosing the specialist; research and evaluation.
520			_aPaperback
520			_aThe first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.
650			_aHEALTH FACILITY ADMINISTRATORS
650			_aPUBLIC RELATIONS _97625
999			_c79667 _d79667