Social marketing for public health : global trends and success stories
Cheng, Hong (ed)
Social marketing for public health : global trends and success stories - Sudbury, MA Jones & Bartlett 2011 - xxv, 422 p. : ill. ; 23 cm. (pbk)
This explores the concepts and techniques that have made social marketing a success across a range of health issues. Contents include: reducing tobacco use in the United States of America; increasing physical activity in Canada; reducing tuberculosis in Peru; increasing school-meal up-take in England; preventing obesity in Italy; establishing healthy drinking culture in Sweden; reducing malaria in Nigeria; increasing use of contraception in the former Soviet Republic of Kazakhstan; reducing drink driving road deaths in Australia.
0763757977 9780763757977 (pbk.)
Social marketing for public health : global trends and success stories - Sudbury, MA Jones & Bartlett 2011 - xxv, 422 p. : ill. ; 23 cm. (pbk)
This explores the concepts and techniques that have made social marketing a success across a range of health issues. Contents include: reducing tobacco use in the United States of America; increasing physical activity in Canada; reducing tuberculosis in Peru; increasing school-meal up-take in England; preventing obesity in Italy; establishing healthy drinking culture in Sweden; reducing malaria in Nigeria; increasing use of contraception in the former Soviet Republic of Kazakhstan; reducing drink driving road deaths in Australia.
0763757977 9780763757977 (pbk.)
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