Social marketing for public health : global trends and success stories (Record no. 56507)

MARC details
000 -LEADER
fixed length control field	01140cam a2200205 4500
001 - CONTROL NUMBER
control field	0763757977
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110818t2011 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0763757977
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780763757977 (pbk.)
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Cheng, Hong (ed)
245 #0 - TITLE STATEMENT
Title	Social marketing for public health : global trends and success stories
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Sudbury, MA
Name of publisher, distributor, etc.	Jones & Bartlett
Date of publication, distribution, etc.	2011
300 ## - PHYSICAL DESCRIPTION
Extent	xxv, 422 p. : ill. ; 23 cm. (pbk)
520 ## - SUMMARY, ETC.
Summary, etc.	This explores the concepts and techniques that have made social marketing a success across a range of health issues. Contents include: reducing tobacco use in the United States of America; increasing physical activity in Canada; reducing tuberculosis in Peru; increasing school-meal up-take in England; preventing obesity in Italy; establishing healthy drinking culture in Sweden; reducing malaria in Nigeria; increasing use of contraception in the former Soviet Republic of Kazakhstan; reducing drink driving road deaths in Australia.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	Health Promotion
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	Public Health
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element	Social Marketing
9 (RLIN)	13566
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kotler, Philip (ed)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Lee, Nancy (ed)

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				CEME Library (NELFT)	CEME Library (NELFT)	Shelves	20/04/2022		W500	NE10666	20/04/2022	20/04/2022	Book

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