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Engaging your community through active strategic marketing : a practical guide for librarians and information professionals

By:

Kendrick, T

Publication details: London : Facet, 2021ISBN:

1783303832
9781783303830

Subject(s):

Summary: This is a comprehensive resource that provides an overview of best practice strategic marketing for libraries and information services. Contents include: strategic marketing planning, understanding users and potential users, identifying value and grouping users for marketing activity, crafting messages, identifying effective marketing channels, digital marketing, evaluating the response to marketing activity.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
Book	CEME Library (NELFT) Shelves	Z 220 (Browse shelf(Opens below))	Available		NE14226

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Previous	Z 110 The complete guide to preparing and implementing service level agreements	Z 130 Better by design : an introduction to planning, designing and developing library buildings	Z 160 Practical tips for developing your staff	Z 220 Engaging your community through active strategic marketing : a practical guide for librarians and information professionals	Z 315 The one-shot library instruction survival guide	Z130 User experience in libraries : applying ethnography and human-centred design	Z220 The library marketing toolkit	Next

This is a comprehensive resource that provides an overview of best practice strategic marketing for libraries and information services. Contents include: strategic marketing planning, understanding users and potential users, identifying value and grouping users for marketing activity, crafting messages, identifying effective marketing channels, digital marketing, evaluating the response to marketing activity.

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