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Social marketing for public health : global trends and success stories

By:

Cheng, Hong (ed)

Contributor(s):

Publication details: Sudbury, MA Jones & Bartlett 2011Description: xxv, 422 p. : ill. ; 23 cm. (pbk)ISBN:

0763757977
9780763757977 (pbk.)

Subject(s):

Summary: This explores the concepts and techniques that have made social marketing a success across a range of health issues. Contents include: reducing tobacco use in the United States of America; increasing physical activity in Canada; reducing tuberculosis in Peru; increasing school-meal up-take in England; preventing obesity in Italy; establishing healthy drinking culture in Sweden; reducing malaria in Nigeria; increasing use of contraception in the former Soviet Republic of Kazakhstan; reducing drink driving road deaths in Australia.

Holdings
Item type	Home library	Class number	Status	Date due	Barcode
Book	CEME Library (NELFT) Shelves	W500 (Browse shelf(Opens below))	Available		NE10666

This explores the concepts and techniques that have made social marketing a success across a range of health issues. Contents include: reducing tobacco use in the United States of America; increasing physical activity in Canada; reducing tuberculosis in Peru; increasing school-meal up-take in England; preventing obesity in Italy; establishing healthy drinking culture in Sweden; reducing malaria in Nigeria; increasing use of contraception in the former Soviet Republic of Kazakhstan; reducing drink driving road deaths in Australia.

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